KC Concepcion is a National Ambassador Against Hunger of the World Food Programme. Since being appointed in 2008, Ms. Concepcion promotes fundraising and visibility for WFP programmes throughout the world, including the Philippines. Her support to WFP includes promoting WFP to more than 4 million followers on her social and digital platforms, participating in WFP campaigns & events, visited operations in Nepal, organized fundraisers following Typhoon Haiyan in November 2013 and the Nepal Earthquake in 2015. She is also an “award-winning actress, popular television host, and singer. She has served as an MTV Asia VJ & TV Host for X-Factor Philippines, played lead roles in local Philippine movies, television series and variety shows, and recorded two albums.”